Justin Bieber, the artist of the music video, doesn't feature. This is non-conventional as often the artist is in the video singing or dancing to the beat of the song.
Throughout the video, there is always a white backdrop. This doesn't follow the typical music video, as firstly it never changes location, and second it is always the same colour, not a location or a place.
Also, the dancers that do feature in the video never change outfit, which is rare in a music video.
There is no specific location.
This video doesn't have a variety of different shots, as in close ups, long shots etc. Most of the shots are the same.
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