WSTRN - A-List
- Carol Vernallis theory includes no typical shot order which is used in this video, as a music video's purpose isnt used to show a narrative, it is used to keep us interested when watching the video, and listening to the song at the same time. For example, in the video above, shots from the bar to the grey background with lights are shown at different times during the video, not in order.
- Time, space, character and narrative are revealed incompletely, meaning they are all revealed at different times during the video.
- Discontinuity is shown in the music video, A-List as there is cuts used between shots that cut to the beat. This is used so the video matches the music we are listening to.
- Visual hooks create continuity which is shown in the video above as effects are used to make the artists float across the screen which means no cuts are needed, and keeps the continuity. This is used to make the video more visual and easier to watch. Another example is the setting used, as they are in a beach hut, it makes the audience focus on that, keeping the continuity.
- Multiplicity of incomplete shots/paths. This is used as there is many different shots used in a music video, and not every shot ends.
- Sometimes all elements are equal, sometimes one is dominant. Elements such as, colour, editing etc are dominant at different times during the video.
No comments:
Post a Comment