Carol Vernallis theory includes no typical shot order which is used in this video, as a music video's purpose isnt used to show a narrative, it is used to keep us interested when watching the video, and listening to the song at the same time. For example, in the video above, shots from the bar to the grey background with lights are shown at different times during the video, not in order.
Time, space, character and narrative are revealed incompletely, meaning they are all revealed at different times during the video.
Discontinuity is shown in the music video, A-List as there is cuts used between shots that cut to the beat. This is used so the video matches the music we are listening to.
Visual hooks create continuity which is shown in the video above as effects are used to make the artists float across the screen which means no cuts are needed, and keeps the continuity. This is used to make the video more visual and easier to watch. Another example is the setting used, as they are in a beach hut, it makes the audience focus on that, keeping the continuity.
Multiplicity of incomplete shots/paths. This is used as there is many different shots used in a music video, and not every shot ends.
Sometimes all elements are equal, sometimes one is dominant. Elements such as, colour, editing etc are dominant at different times during the video.
Director: Jonas Akerlund Jonas Akerlund is a Swedish director and drummer. He is best known for directing music videos, which are often mock forms of movie trailers and short films. For example, the video below, Moves Like Jagger shows a kind of movie like trailer, with a old fashioned feel to it. This is because, at the start it is black and white, with the border around the video making it feel like a old camera is filming it. This is also the case in Lady Gaga's Paparazzi music video as it is also in the form of a movie trailer. Jonas Akerlund directs music videos in a different way to other directors, which makes him unique and his videos interesting to watch, which is why I enjoy them.
Justin Bieber, the artist of the music video, doesn't feature. This is non-conventional as often the artist is in the video singing or dancing to the beat of the song.
Throughout the video, there is always a white backdrop. This doesn't follow the typical music video, as firstly it never changes location, and second it is always the same colour, not a location or a place.
Also, the dancers that do feature in the video never change outfit, which is rare in a music video.
There is no specific location.
This video doesn't have a variety of different shots, as in close ups, long shots etc. Most of the shots are the same.
