Advertisement Planning

We decided to go for 2 initial poster designs for our music video advertisment both consisting of a grey background, black font, a picture of the artist (either a close up or full body shot), the album release date, songs from the album, a social media link and the name of the album and artist.

We still havent decided which style of poster to go for, but we agreed that these styles are the most effective as they portray the artist the best as a big picture is displayed meaning that the audience can clearly see the artist of the album in addition to the name of the album due to the font being large meaning it will stand out. Additionally a grey background is used as it illustrates the mood of the songs as well as the genre of music. However, we used black font to show the rock side of the indie rock genre.

Addition of Actress Update

Addition of an actress  

We are planning to include a female into our music video. We decided to do this as we feel we needed something else to catch the viewer's attention, because right now there are too many shots of just George, which makes our video a bit repetitive. The female we have chose to use, is Amy as, although it works with our shooting schedule because she if also free these days, she also goes well with our brand, as she is the same age, and fits in with our music video well. By adding a female, this should show our storyline better of George being lost over a girl, which we will show by George and Amy becoming further apart as the music video progresses.

Digi Pack Plan

This is the planning stage of our digi pack. In this view it has colour, however this was only used to help show what we are trying to draw. We will actually use a greyscale colour theme, added with khaki font to help represent our theme of lose, and loneliness.

Indie Ideas

Record Labels

Talent Release Form

For performers to be in our video we need them to sign a talent release form agreeing that they have given permission for us to use them in our music video.

Actors, Props And Costumes List

Location: Stayton Road

Here are 3 photos of the roads we will be filming on at night, for the music video. We will use the LED Light in this location, as we are filming at night so we feel the lighting can be very effective if the light is used.





Location: Morden Park

All the shots are where we plan to film in Morden, so the first image is of the tree we want to use in the first verse when George is lip syncing. Second location is the field where George will walk through, some lip syncing shots and some establishing shots. Last location, is the bench where George will be playing the guitar. There aren't many issues with this location as we have permission to film there, and its not too far away so we can film there as often as we like, however the weather needs to be the same throughout, which shouldn't be too hard to achieve.

Location Permission

George's house permission:

Morden Park Permission: 

Shooting Schedule

Animatic

Swings and Waterslides Pitch

 

Concept Development

Roles in the music video

Your Star Image

Imagine Dragons

Twenty One Pilots

Arctic Monkeys

In our music video, the genre Indie Rock, our star image needs to be fashionable and follow the usual indie rock costume. Our start should appear with mostly dark coloured clothing, as black is a common colour within the genre. Skinny black jeans, with black boots and a type of indie rock top on is how I imagine our start should look. Props are common in the genre, with maybe skateboarding, or a guitar within the music video will look good as close ups of the musical instruments are common within rock videos.

Lyric Annotation

Conventions of the indie rock genre

Song Choice

Viola Beach - Swings and Waterslides

We have chosen this song, and in particular this band as they are british which makes it easier when we lip-sync the song and also it is a indie rock song which is the genre we want. They unfortunately drove off a bridge in a tragic event this february, and all members of the band died including their manager.
R.I.P River Reeves, Jack Dakin, Kris Leonard, Thomas Lowe.

Our initial ideas for the song features our artist feeling isolated as we have some good shot ideas we want to use, such as him next to a tree from a long distance, showing he's lonely etc.

Brief

Our task is to create a promotional package for the album of a new artist, including a music video, advertisement and a digipack.