Tuesday 10 January 2017

Digi Pack First Draft

Advertisement Planning



We decided to go for 2 initial poster designs for our music video advertisment both consisting of a grey background, black font, a picture of the artist (either a close up or full body shot), the album release date, songs from the album, a social media link and the name of the album and artist.

We still havent decided which style of poster to go for, but we agreed that these styles are the most effective as they portray the artist the best as a big picture is displayed meaning that the audience can clearly see the artist of the album in addition to the name of the album due to the font being large meaning it will stand out. Additionally a grey background is used as it illustrates the mood of the songs as well as the genre of music. However, we used black font to show the rock side of the indie rock genre.

Editing Production post

Editing Post - 13th December

On December 13th we completed our final draft for our music video by adding in the footage we had taken the day before of George and Amy (our girl actress) and the fire shots. We also added effects to the shots which included Amy as we wanted to indicate that these were memories from the past and therefore added a black and white effect to illustarte that to the audience.

Addition of Actress Update

Addition of an actress  
We are planning to include a female into our music video. We decided to do this as we feel we needed something else to catch the viewer's attention, because right now there are too many shots of just George, which makes our video a bit repetitive. The female we have chose to use, is Amy as, although it works with our shooting schedule because she if also free these days, she also goes well with our brand, as she is the same age, and fits in with our music video well. By adding a female, this should show our storyline better of George being lost over a girl, which we will show by George and Amy becoming further apart as the music video progresses.